If you’re an iOS user, then you’ve probably noticed how different the Apple App Store and the Google Play Store are. This isn’t just a matter of the look and feel; it’s also a matter of the way the store operates and the ways in which you can make a purchase.
Description vs. short description
The Apple App Store and Google Play Store display search results differently. For example, the iOS store uses screenshots to display the app name and subtitle, while Google shows the app’s description above the images.
While these two stores use different algorithms to display the search results, they share the same objective: to get users to download an app. Here are a few things to keep in mind when optimizing an app’s listing.
The most important thing to remember is that keywords play a huge role in search result rankings. Using the right keywords in your title, description and in-app purchase can be key to a high-ranking on both the Play Store and the Apple App Store. In fact, using the same keyword more than five times in your description could hurt your ranking on either of these markets.
One thing to consider is the app’s size. Compared to a desktop, the smaller screen on a phone means that a short description may fall below the fold, limiting the visibility of the line. You can help ensure that the short description is visible by uploading a screenshot with a smaller resolution.
Using the long description is not a requirement on the Apple App Store, but it is helpful. A well-crafted long description can help explain why a user should download your app, as well as what it does.
However, a long description does not have the same influence on the rankings as the short one. This is because the algorithm used by Google Play does not account for keyword density.
Unlike the iPhone and iPad, the Android Play Store does not offer a separate keyword field. Instead, it uses the 100-character keyword field in the app’s listing such as MegaPersonals to index the app and provide users with the most relevant search terms.
In addition to the above-mentioned screenshot and title, the Google Play Store offers an 80-character field for a short description. This is important, as the long description is not visible when searching the Play Store.
Having the right short description is a great way to improve your rank on the Google Play Store, but you must keep the rest of your App Store Optimization Strategy in mind. Ultimately, you want to write a concise, persuasive description that explains what your app does and why a user should download it.
App screenshots are an excellent tool for marketing your mobile app. They help prospective users decide if they will download your app. Creating high quality screenshots is important to your success.
The first image is the best way to grab the attention of a potential user. It should be eye-catching and have a catchy caption. A large caption can describe the features of your app.
Apple has specific size and resolution guidelines for app store screenshots. There are two types of screenshots: portrait and landscape. Portrait-oriented screenshots provide a preview of up to three assets. This creates a more engaging experience for users.
While Google Play does not set size and resolution requirements, you still have to consider how it appears on different devices. To optimize your screenshots for Google Play, use the following design tips:
Orientation. Orientation is important because it determines the look of your mobile app on the search results page. For example, horizontal screenshots are useful to highlight a call to action. However, a vertical screenshot will look poorly on a mobile device.
The layout is also an important aspect. Make sure you arrange your screenshots in a natural sequence. Having a consistent flow of content helps your mobile app’s page look more coherent.
Apple recommends a series of at least five screenshots. A single video can also be included.
When creating screenshots, use artistic overlays to add visual appeal to your mobile app. You can also incorporate 5-star reviews into your app’s screenshots.
A well-designed screenshot can be one of the most effective ways to sell your mobile app. Screenshots can be used to showcase key features, unique benefits, and even explain how your app works. But, it’s important to keep them brief and focused. Your app’s screenshots should not overstate your app’s promises or functions.
In general, the first image should be the “hook” and the last image should explain how your app solves a problem. If you do this, your conversion rate will improve.
The right app store screenshots will boost your chances of being featured. If you want to get noticed, remember to follow the rules and take advantage of the tools available to make your app look its best.
It’s important to understand the differences between the iOS App Store and Google Play search results. Both are vital for app visibility, but they use different algorithms to determine how and where to display apps. Aside from their individual differences, both stores have one thing in common: a focus on keywords.
In addition to keyword density, Apple and Google also use the app title as a ranking factor. The App Store uses an algorithm that analyzes textual fields and backlinks to assess an app’s authority.
On the other hand, Google Play uses a more complex algorithm to identify keyword density in an app’s title. It also analyzes the subtitle of an app. If the keyword density in the subtitle matches the keyword density in the title, then the keyword density in the title will be taken into account. However, if the keywords in the title and subtitle do not match, then the title and subtitle will not be considered in the ranking.
In addition to the main ranking factors, the Google Play algorithm takes into account how many backlinks are pointing to an app’s page. This is an important signal that helps Google rank an app higher in the search results.
Apple allows for up to ten visuals in an app listing. These include screenshots, videos, and a promo video. Videos have a 30-second autoplay time limit. Promo videos should be well-optimized for this time period.
In an attempt to improve click-through rates, Apple and Google both offer screenshots for branded searches. But screenshots are not available for generic searches. They are used to help users understand the features and functionality of an app.
Unlike Android, Apple allows for an app to appear on the App Store before the user downloads it. This is because screenshots help improve the likelihood that a user will install an app.
Despite the differences between the stores, both Google and Apple provide high quality search results based on metadata. Using relevant keywords in your title and subtitle, and promoting your app through various channels, will help increase reviews and downloads.
There are a number of options available for payment in both the iOS App Store and the Google Play Store. While Apple has been trying to discourage alternative payments, Google has opted to expand its user choice billing program.
The first option is the in-app purchase. This requires users to enter their credit card information. Once the app has been approved, the user can then select the type of payment system they want to use. However, the conversion rate for this payment method is much lower than other methods.
Users can also choose an existing payment method from their bank or from a third party payment processor. The user will be required to contact the provider for help with any issues they might have. In most cases, the issue is fixed within a few minutes.
Apple also allows app developers to add links to other payment systems. However, this option is only available in certain countries. For example, the Netherlands and South Korea have published guidelines for alternative payment processing. These guidelines have been met with mixed reviews by customers.
In March, Google launched a test of its third-party payment system with Spotify. It is expected to expand its user choice billing program in all markets. However, the company has no official timeline for the expansion.
Apple’s developer terms require all digital content, digital services, and subscriptions to be sold through its in-app purchase API. Apple charges a fee for credit card payments, and a commission on alternative payments. As a result, it takes a 30 percent cut on the revenue it earns from these in-app purchases.
Google has also launched third-party payment methods in some countries, such as South Korea and the Netherlands. The company has partnered with Match Group to provide a payment processing service that is accepted in those markets. Unlike other payment systems, however, the fee for this service is not deductible.
The top 1% of the Play Store’s developer base generates a lot of revenue. However, these developers only pay a 15% commission. Those in the top 1% are not liable to pay any other fees.